5-Day Challenge reveals...

How freelance copywriters secure new clients, using email marketing.

The 5-day challenge starts on Mon 5th Feb 2024, and registration closes in…

Growth graph showing how freelancers can increase sales using email marketing

Stop the feast and famine cycle, and gain control of where you get clients from...

Most freelance copywriters are heavily reliant on social media and referrals to land their next client, but with a properly designed email marketing system, the control switches to you since you own the 'list'.

Generate new leads

Learn how to attract the ideal potential clients to your email subscriber list, using content marketing for attention.

Nurture prospects

Use automation to move your leads into a nurturing sequence until they're ready to buy your services from you.

Convert to clients

Personalise your pitch to increase your client conversion rate, offering the appropriate services to the right people.

What other freelance copywriters have been saying...

recommendations for joining the challenge
recommendations for joining the challenge

Once you register, here's what you'll get...

I want to make sure you have a clear vision of what the challenge involves, and for you to get the most you can from being part of it.

onboarding instructions

Onboarding instructions

Get step-by-step instructions on how to join the challenge, including all you need to know about times and Zoom session joining instructions.

private linkedin group

Private LinkedIn group

Join the private LinkedIn group so you can have access to all resources for the challenge, including links to session replays, and a place to ask questions.

daily tasks and outcomes

Daily tasks and outcomes

Each day you'll learn about a different element of your content and email marketing system, and gain the knowledge to complete your daily tasks.

Free 44-point checklist when you register for the 5-day challenge...

To help keep you on the right track, you can download and use this checklist as you build your email marketing system.

Email marketing checklist for freelance copywriters
Do you have any questions about the challenge?
Why should I use email marketing in my business?

Email marketing is by far the most lucrative of all digital marketing channels available to us, as freelancers.

It’s not owned by any single company and therefore cannot be closed down arbitrarily, so will be there as a channel indefinitely. Also, due to the nature of how it works, YOU own the subscriber list meaning you get to decide who receives your content and not a social platform’s algorithm!

With a widely accepted return on investment in excess of 30 to 1, you’ll struggle to match that using any other channel.

What's the schedule for the 5-day challenge?

The 5-day challenge Zoom sessions are as follows; (all times are UK)

• Mon 5th Feb 2024, at 12:30pm
• Tue 6th Feb 2024, at 12:30pm
• Wed 7th Feb 2024, at 12:30pm
• Thu 8th Feb 2024, at 12:30pm
• Fri 9th Feb 2024, at 12:30pm


What if I'm not very techy?

No worries, there’s no need to be techy. Everything I’ll teach you can be done by anyone, regardless of tech abilities.

What email marketing software will you be using?

I’ll be using ConvertKit – it’s the platform I use in my own business and it’s the one I recommend you use in yours too. It’s very easy to use, yet powerful in what it can do.

Are there any ongoing costs of using ConvertKit

You can use ConvertKit’s free plan forever if you wish.

However, there are 2 features that you’ll really want to use if you want to take advantage of the power of automation and running email sequences on autopilot, so this would need a premium plan which starts at $9/m for up to 300 email subscribers.

What will I leave the 5-day challenge with?

If you do the daily tasks that I share with you, you’ll leave with a lead-generation and email marketing system that you can use to collect a flow of new leads from your social platforms and your website.

You’ll also know which emails you need to run your system automatically for all email subscribers who join your list.

Are there any costs associated with the 5-day challenge?

No, there is no cost at all for the 5-day challenge – I’ll be sharing everything with you for free, and you can ask me anything you like during our time together. 

I want you to start using email marketing and realise that your subscriber list will one day become your most precious business asset.

Will the daily sessions be recorded?

Yes, each of the daily sessions will be recorded and the replays made available inside the private LinkedIn group so that you can re-watch them at your leisure.

How can I join the 5-day challenge?

Just click on the red button on this page and register using your best email address.

Once registered, you’ll be automatically sent your onboarding instructions together with sign-posting for the week of the challenge.

You’ll receive the assets for the sessions and the resources that form part of the challenge.

How much time do I need to commit to the challenge?

Each session will run for about half an hour, plus you’ll probably need about the same amount of time again to complete each of your daily tasks.

Like most things in business (and life!), the more effort you invest into it, the better your results are likely to be!

I have freelancer colleagues who will benefit from this, can I share it?

Absolutely, the objective is to help as many freelancers as I can, get set up with their email marketing system. Please feel free to share the link with them and invite them to join you – you can work together on it!

Hi, I'm John and I'll be your host for the 5-day challenge!

Having started and run my own businesses for 30+ years, I’ve pretty much encountered every challenge you can imagine.

I started out in the corporate world, however, I quickly discovered I’m not cut out for all that red tape and office politicking!

These days, I spend all my time helping freelancers, just like you, to have a more enjoyable and successful business.

Being in business, especially as a freelancer, is a tough gig – I get it! It can also be incredibly fragile, relying on platforms over which you have no control, like social platforms where you’re at the mercy of their algorithms when it comes to who gets to see your content.

That’s why it’s crucial, now more than ever, to take back control of your audience by adding them to your email subscriber list where you get to make the rules.

I’d love for you to join me on my 5-day challenge so that you too can begin to eliminate the freelancing curse of ‘feast and famine’ work, and replace it with a steady flow of your ideal clients who want to work with you.

Click the button below to book your spot and I look forward to seeing you on the inside!

JB helping freelance copywriters to up their email game.

Register now for the upcoming 5-day challenge!