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Grow solo blog post for solopreneurs, tips for technology, business, and marketing.

Grow Solo: Week #17/2022

In this blog post you’ll find tips and tricks for helping you to grow a successful solopreneur business. Every week there are tips in technology, business, and marketing. I also try to include interesting and fun facts, and include where appropriate, any useful resources that I’ve discovered that I think could help you.

Tips and tricks around technology for solopreneurs.

Welcome your website visitors with a personalised video.

I’m always up for trying out new tech when I can see a valid use for it in my business. This week, I came across a plugin called”Chipbot“. It’s designed to create personalised videos to automate sales and support on your website.

Example of chipbot personalised videos on website.

I created a welcome video for my home page where my face pops up when a visitor arrives, giving them options to connect with me.

I only made it ‘live’ on my site 2 days ago, so too early to determine how effective it’ll be, but we all know that video content is only going to increase in the coming months and years, so worth a try at least.

It’s also mobile responsive, so covers all users, no matter which device they access the website from.

It does have a free version, with limitations of course, however the paid version is just $9/m, so providing it adds value, it could be a worthwhile investment.

The paid version allows for 3 different videos, so you can have targeted video content for different areas of your website.

You can find more about Chipbot here at their website.

 

Business tips and tricks for solopreneurs.

Do you have something to offer your clients when they show up?

The next 100 people who come across you or your business, AND are interested in what you provide, will fall into one of two categories;

  1. Likely to become a client.
  2. Unlikely to become a client.

Not exactly groundbreaking information I accept, but true nonetheless.

Let’s make an assumption that the numbers come out at around 5:95 (5% likely, 95% unlikely).

There are a number of factors at play here, but let’s keep it simple and focus on one of the most obvious ones – affordability.

Can they afford to buy what you offer?

Short answer – no, not everyone who wants to buy, can afford to buy.

So, (warning: another groundbreaking message), you have to make working with you more affordable for them.

But how do we do that without lowering our prices? (lowering your prices is rarely a good idea)

The good news is, we can.

In business, you need to have a propositions landscape (⇤ link to a video where I explain in more detail) that includes something for everyone, regardless of where they are right now in their own paths.

To do this, you need to have something to offer in the following price brackets;

  1. Free: give stuff away that helps people to solve at least one of their problems. Then, when they can afford your offerings, you’ll be top of mind.
  2. Introductory: low cost offerings that can give your clients an experience that serves to reinforce the message that they made the right decision in working with you.
  3. Core: your ‘everyday’ offerings that make up the bulk of your income.
  4. Flagship/Signature: your premium offerings, available to those who want the very best you can provide.
Solopreneurs propositions landscape diagram.

Having multiple offerings in each category will present so many more opportunities for you in your business.

So, ask yourself this now… what will you offer the next 100 prospects who come across your business?

Do you have something for all 100?

If the answer is “No”, then you’re leaving money on the table and unserviced clients by the side of the road.

Marketing tips and tricks for solopreneurs.

How to win with LinkedIn

I’m only really active on one social platform, and that’s LinkedIn.

I chose LinkedIn as my preferred platform for a number of reasons, but mainly because, of all the social platforms, it has the least amount of ‘Kardashian‘ type content on there and people (in general) are interested in growing successful businesses.

The ‘algorithm‘ used by LinkedIn is of course unknown to all outside the organisation, and probably to most inside it too.

However, the truth is there is no such single entity as ‘the algorithm’. People who aren’t very software-savvy have this notion of a single rule that governs the behaviour of the platform and its members.

In actual fact, the way in which LinkedIn works is determined by many thousands of business rules and controlled by millions of lines of code.

Anyway, I digress.

Becoming active (and effective) on any social platform takes consistent commitment and action. And LinkedIn is no different.

LinkedIn for solopreneurs John Bellingham's profile.

So, how do we become effective on LinkedIn?

Here are some of the best practices, as used by some of the most prolific members on the platform.

  1. Consistently create valuable content for your ideal clients (2 – 7 posts per week).
  2. Engage and interact regularly with others on the platforms by contributing to conversations with useful input (5 – 10 conversations per day).
  3. Optimise your profile to accommodate the needs of visiting prospects.
  4. Seek relevant people to connect with and then start a non-salesy conversation.
  5. Aim to become a value-giver so that people approach you, and never become a spammy-sales-pitcher who just gets blocked.

If you do these things consistently over a prolonged period (6 – 12 months), then you’ll begin to get traction on the platform.

If you’re looking for a quick-fix, overnight sales platform, LinkedIn’s not the right place for you (unless you want to go down the paid-traffic route, which is for another post altogether – although there’s still no guarantee using that method!).

Fun facts for solopreneurs.

Did you know...?

Harland Sanders founder of KFC.

Harland D. Sanders

He was 62 years of age when he started his own restaurant franchise in Kentucky, US, selling fried chicken coated in breadcrumbs.

The company was called Kentucky Fried Chicken or better known as ‘KFC‘. He proved that you’re never too old to start on your next dream!

When he died, in 1980 aged 90, his net worth was estimated to be $3.5m ($12.3m with inflation).

Netflix company logo

Jeff Bezos tried to buy Netflix.

In 1997, only 4 months after it was launched, Jeff Bezos offered to buy Netflix from founders Marc Randolph and Reed Hastings for $14m.

Randolph and Hastings obviously declined the offer, and have gone on to create a company valuation of $225 billion.

First ever instagram post of owners dog.

The first ever Instagram photo ever uploaded.

In October 2010, Kevin Systrom, founder of Instagram uploaded the very first photo using their new app.

It was a snap of his dog lying at the feet of his girlfriend, in San Francisco.

Before its name was changed to Instagram, the app started out life as ‘Burbn‘, a name inspired by Systrom’s love of whiskeys and bourbons.