An 8-week 'live' group email marketing training course.

Join a small group of your freelance copywriting peers and turn your business into a lead-generating machine with email marketing.

What is the Convert with ConvertKit training course?

Imagine waking up each morning to find fresh new leads in your inbox.

These are people who have consumed your content, saw value in what you created and now want to get even more of it arriving in their inboxes.

That's where we all want to be, right? Delivering content that keeps us and our businesses top-of-mind for our potential clients.

That's what Convertwith ConvertKit will teach you how to do.

Design, build, and launch an automated email marketing system that collects leads from your social channels and adds them to your growing subscriber list.

Once launched, you'll have emails going out to your list to educate, entertain, or inform them with content that's crafted to reflect your brand and tone of voice.

The fresh content delivered will continually give value to your subscriber 'list', with a view to converting them into paying clients.

When you've launched your system, this is what you can expect to have in your business;

A lead generation system that runs 24/7/365.
An autoresponder that takes care of requests on your behalf.
Automated email sequences to welcome your new subscribers.
Drip-fed sequences that show your knowledge and expertise.
Subscriber segmentation to help personalise each email.
Sales sequences to help convert prospects into paying clients.

How the 8-week Convert with ConvertKit program works

The flow diagram below explains what you'll be doing each week during the system design, build, and launch process. The delivery order of the content may change, depending on where the group's focus and preferences lie.

What some of my copywriter clients have said about the course...

"Wonderfully clear, accessible and encouraging..."

"John's teaching style is wonderfully clear, accessible and encouraging and he goes above and beyond to answer questions, provide support and offer step-by-step demonstrations. I really felt like I could ask anything and John was always there to help - from higher level strategy to technical trouble-shooting."

"Email marketing course was jam-packed with info"

"What John doesn't know about email marketing and ConvertKit probably isn't worth knowing. His email marketing course was jam-packed with info. And, now that I've finished it, I feel I have a much deeper understanding of the possibilities, as well as a roadmap for putting what I've learned into practice. If you're looking to build an email list but aren't sure where to start or how to go about it, I'd highly recommend taking one of John's courses."

"highly recommend the course to anyone lacking confidence"

"I went from having no idea about how to start using email marketing in my business, to having a good technical understanding of a leading email marketing platform, a lead magnet written, a landing page published and a sequence of emails ready to launch. I would highly recommend the course to anyone lacking the confidence, technical skills, or knowledge to get started with email marketing."

"John's skills and friendly delivery provide accountability"

"John's skills and friendly delivery provide accountability and take me through setting up an email lead generation and marketing process was just what I needed. Copywriters don't need someone to tell us how to write an email. We need someone to show us how set up a process that takes care of itself and builds into what will hopefully prove a continually replenishing pipeline of new leads. And that's exactly what John did."

"Really clear and easy to understand"

"John's email marketing course was really clear and easy to understand (even for a technophobe like me). He was always happy to go the extra mile and provide more support where needed. The course was well organised, well structured and I feel like I've got a really good idea of where I need to go next with all of this. I would recommend John to anyone looking to learn more about email marketing - his course materials, knowledge and support are very impressive."

What you'll leave Convert with ConvertKit 'live' group training course with...

My risk-free 100% money-back guarantee

100% risk-free guarantee

If you decide within 30 days of joining that you aren't receiving the value you expected from me, just let me know and I will provide you with a full refund - no quibbles.

Choose a plan that best suits your needs

I have tried to accommodate the needs of most people, making it affordable to freelance-type businesses.

Option 1

3 monthly payments

^£ 145 _/month

Free bonuses (value £215)
Landing page
Opt-in forms
Lead magnet
Email sequences
Automations
Segmentation
Subscriber tags
Content marketing
Best practices
What to avoid doing

Let's do it

Option 2

Single advance payment

^£ 395 _{one-off payment}

Free bonuses (value £215)
Landing page
Opt-in forms
Lead magnet
Email sequences
Automations
Segmentation
Subscriber tags
Content marketing
Best practices
What to avoid doing

Book my seat

Frequently asked questions

I get it, you might still have some questions - check out the ones below to see if yours is there.

When does Convert with ConvertKit program start?

The next cohort starts on Wed 18th Oct 2023 @ 10:00am (UK).

The subsequent 7 sessions will run each week thereafter on Weds at 10:00am (UK).

How is the program delivered?

Each session of the program is delivered via Zoom, and recorded for future reference.

How do I know if 'Convert with ConvertKit' is right for me?

If you’re a freelance copywriter who either doesn’t currently use email marketing, or not using it effectively, then it’s probably a good option for you and your business.

What's the required investment for Convert with ConvertKit?

There are a two payment plans available, as I want to make it affordable to anyone who wants to generate an income from email marketing. The payments plan options are 3 x £145/m or a one-off payment of £395.

What if I'm not very technical?

No worries, you have no need for any tech skills – it’s all very simple and just as easy to use as your preferred web browser of email client. I assume no tech knowledge when I’m delivering the program content.

What if I sign-up but then find it's not for me?

I never want any of my clients to be anything less than delighted by what I provide, so if you discover, with 30 days of joining, that it’s not for you, then just let me know and provide you with a full refund – no quibble.

How long does it take to get my email marketing system up and running?

Provided you complete all the required weekly actions, you’ll have your content and email marketing system functional by the end of the 8-week program.

Which email marketing platform will my system be hosted on?

I build all my email marketing systems using ConvertKit. It’s very apt for freelance copywriters, simple to use, yet a very powerful platform that provides all the functionality needed, at an affordable price (starts at $9/m).

What happens when my email marketing system is 'live' - am I flying solo?

No, not at all. After the 8-week course you’ll be offered ways in which you can get continued support for as long as you wish.

Are there any ongoing costs associated with my email marketing system?

Yes, there is a cost for a subscription to ConvertKit’s email marketing platform. Premium plans start at just $9/m for up to 300 subscribers.

Bonus #1 - 3 months free membership for The Thursday Email Club (value £90).

Join a group of your peers inside a membership where we meet every Thursday and share strategies, techniques, and tips for how you can make your email marketing more successful.

You'll also have access to a private LinkedIn group where you can chat, discuss, and ask questions as often as you wish - I'm active in there and respond to every question or comment.