The Freelancer's Guide to Email Marketing

Download the answers to your problems.

This guide shows you what works and what doesn't for freelancers using email marketing. Discover how to consistently generate leads and create an income.

Want to accelerate your ConvertKit learning?

The ConvertKit Accelerator - 60 mins to your first subscribers

It’s no secret that if you consistently apply strategies already proven to work for others, you’re much more likely to get similar results. 

One of the most effective ways I can help you accelerate your success is by showing you exactly how I designed and built my content and email marketing system, including the configuration of ConvertKit, my email marketing platform of choice.

Click below to book your session and you can be collecting new leads in no time!

The Thursday Email Club Membership - Free

The Thursday Email Club is a private membership group where you can surround yourself with other freelancers. We meet every Thursday where I share strategies, techniques, and tips on how to create an email marketing system that will put you in the top 2% of freelancers when it comes to email marketing.

The Thursday Email Club - where freelancers level up their email game to win more clients
kelly 1

"Wonderfully clear, accessible and encouraging..."

"John's teaching style is wonderfully clear, accessible and encouraging and he goes above and beyond to answer questions, provide support and offer step-by-step demonstrations. I really felt like I could ask anything and John was always there to help - from higher level strategy to technical trouble-shooting."

Email Marketing Workshop - Getting Started With ConvertKit (2 hours) - £47

The Email Marketing Workshop – Getting Started With ConvertKit is a 2-hour workshop delivered via Zoom and has been designed for freelancers. You’ll discover the power that email marketing brings in attracting new leads who can be nurtured and converted into paying clients using proven strategies. ConvertKit offers both free and premium plans, with paid plans starting at just $9/m on an annual option, and $15/m on a monthly option.

Email Marketing Workshop Getting Started With ConvertKit 2 hours

🔒 Secured by a 100% money-back guarantee, no quibbles.

dan c headshot

"I left with a massive grin on my face, knowing I'd just learnt something insanely valuable."

"It's John's manner though, that separates him the pack. His sessions don't carry an 'I know my stuff, so listen to me' vibe. Instead, it's like talking to a friend who genuinely wants you to succeed.

I can't say enough good things about John as a teacher and a person. Keep up the great work sir 🙏."

The One-Click Email Marketing System - £97

The One-Click Email Marketing System (OCEMS) for freelancers is a digital course that walks you through, step-by-step, everything you need to do to get started with your email marketing, and collecting new leads immediately! As the name suggests, the course provides clickable links that create all the assets you need in your configuration of ConvertKit (my email marketing platform of choice). This is a simple, click-along, 10-lesson course that’ll have you up and running in no time!

The One-Click Email Marketing System for Freelancers

🔒 Secured by a 100% money-back guarantee, no quibbles.

rebecca headshot

"His gentle voice and approach is just what's needed."

"John's all about simplification and automation, and yet has a depth of knowledge that showed when answering some of the questions. I would recommend John to any business owner who wants to figure out their email automation tech, especially those who feel overwhelmed."

ConvertKit: 60-Minute 1:1 Accelerator Session - £197

The ConvertKit: 60-Minute 1:1 Accelerator Session is for you if you want to learn how to use ConvertKit in your freelancing business to attract your target leads that you can nurture and convert into paying clients. You do not need to be ‘techy’ as I explain everything, starting with the basics.

You’ll leave the session, knowing the exact strategies I employ in my business, meaning you can adopt them in yours too if you want to achieve similar results. If you implement the strategies that I share with you, your first leads will begin to arrive within days of launching your email marketing system.

 

ConvertKit: 60-minute 1:1 Accelerator Session for freelancers


You’ll get access to a recording of the session, meaning you can rewatch it at your leisure.
🔒 Secured by a 100% money-back guarantee, no quibbles.

andre 1

"Email marketing course was jam-packed with info"

"What John doesn't know about email marketing and ConvertKit probably isn't worth knowing. His email marketing course was jam-packed with info. And, now that I've finished it, I feel I have a much deeper understanding of the possibilities, as well as a roadmap for putting what I've learned into practice. If you're looking to build an email list but aren't sure where to start or how to go about it, I'd highly recommend taking one of John's courses."

Convert With ConvertKit: 6-Week Group Training - £297

The Convert With ConvertKit: 6-Week Group Training is designed specifically for freelancers who are either not using email marketing in their businesses, or if they are, not getting the results they want.

Delivered via Zoom, every Wednesday at 10am (UK), each ‘live’ session will teach you everything you need to know to get your email marketing system up and running. With a ‘nobody left behind’ policy, I’ll personally ensure you have everything you need to guarantee your success.

Convert With ConvertKit 'Live' group Training Program - results guaranteed

The number of attendees in each cohort is capped to guarantee you get the personal attention you need.
All sessions are recorded, meaning you can rewatch or catch-up at your leisure.

🔒 Secured by a 100% money-back guarantee, no quibbles.

helen 1

"Highly recommend the course to anyone lacking confidence"

"I went from having no idea about how to start using email marketing in my business, to having a good technical understanding of a leading email marketing platform, a lead magnet written, a landing page published and a sequence of emails ready to launch. I would highly recommend the course to anyone lacking the confidence, technical skills, or knowledge to get started with email marketing."

Convert With ConvertKit: Done for You Service - £1,997

This is my premium one-to-one service where I elicit all the information I need from you to design, build, and launch your email marketing system using ConvertKit. Once completed, your email marketing system will be ready to start collecting new leads, nurturing relationships with interested prospects, and converting subscribers into paying clients.

With email sequences, automations, segmentation, and integrations, you’ll leave with a fully functional content and email marketing system that you’ll be able to maintain yourself.

With one-to-one ‘live’ system training and support with a digital training course that you’ll have lifetime access to, you’ll have a complete working knowledge of ConvertKit and your personalised configuration.

Convert With ConvertKit - Done For You Email Marketing System.

🔒 Secured by a 100% money-back guarantee.

⏱️ Go from clueless to your first subscriber in 60 mins.

mary 1

"John's skills and friendly delivery provide accountability"

"John's skills and friendly delivery provide accountability and take me through setting up an email lead generation and marketing process was just what I needed. Copywriters don't need someone to tell us how to write an email. We need someone to show us how set up a process that takes care of itself and builds into what will hopefully prove a continually replenishing pipeline of new leads. And that's exactly what John did."

Turn passing traffic into fresh leads with proven email marketing strategies.

To build a successful business, you must create attention and make your world an inviting home for passing traffic.

Become known for your 'thing'.

You're great at what you do and you can add a lot of value to your clients' businesses, but unless they know you exist, they can't buy from you.

Grow your subscriber 'list' every day.

You will sell to people who are on your 'list'. Simple maths mean that the larger your pool of potential clients, the more sales you can consistently make.

Have something for every subscriber stage.

Your subscribers will join your list, but their budget and readiness to buy will vary, so ensure you have stuff that works at each stage of their journey.

olivia 1

"Really clear and easy to understand"

"John's email marketing course was really clear and easy to understand (even for a technophobe like me). He was always happy to go the extra mile and provide more support where needed. The course was well organised, well structured and I feel like I've got a really good idea of where I need to go next with all of this. I would recommend John to anyone looking to learn more about email marketing - his course materials, knowledge and support are very impressive."

Latest articles on email marketing and ConvertKit

Scroll through the library of articles, all designed to help you have a better freelancing business by using proven success strategies for content and email marketing.

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