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Email marketing infinity for freelance copywriters

Want an email marketing system that delivers you more clients?

I'll teach you how to design, build, and launch your content and email marketing system, using a strategy specifically created to produce a flow of infinite emails for your subscribers.

What is the Email Marketing Infinity program?

Imagine waking up each morning to find fresh new leads in your inbox. Leads that have consumed your content, appreciated the value in what you created and now want to get even more of your content arriving in their inboxes.

That's where we all want to be, right?  Delivering content that keeps us and our businesses top-of-mind for our leads and prospects - to be there with the right solution, just when they need it.

That's what Email Marketing Infinity will teach you how to do. Design, build, and launch an automated email marketing system that collects leads from your social channels and adds them to your growing subscriber list. 

Once launched, each week, you'll have at least one email going out to your list to educate, inspire, entertain, or inform them with content that's crafted to reflect your brand and tone of voice.

The fresh content delivered will continually give value to your subscriber 'list', with a view to converting them into paying clients.

When you've launched your system, this is what you can expect to have in your business;

  • A lead generation system that runs 24/7/365.
  • An autoresponder that takes care of requests on your behalf.
  • Automated email sequences to welcome your new subscribers.
  • Drip-fed sequences that show your knowledge and expertise.
  • Subscriber segmentation to help personalise each email.
  • Sales sequences to help convert prospects into paying clients.

How the 8-week email marketing infinity program works

The flow diagram below explains what you'll be doing each week during the system design, build, and launch process. The delivery order of the content may change, depending on where the group's focus and preferences lie.


Program Orientation

Review the email content that you'll receive on joining, making sure you're ready to get off to a flyer on week 1.


Get yourself up to speed on what to expect, so as to maximise your results by preparing for what you'll cover in the upcoming 8 weeks.

Exploring the bigger picture

Introduction & Strategy

You'll discover the strategy for optimising your content marketing activity, ensuring that it's designed to flow into your email marketing system.

Week 1 of 8

Bring an open mind and a willingness to consider all the options available to you.

Leveraging the power of technology

Email Marketing Platform

You'll get a desktop tour of the email marketing platform that you'll be using during the program, "ConvertKit".

Week 2 of 8

A simple to use, yet powerfully functional email marketing platform.

Capturing the contact details of your leads

Attracting Your Ideal Leads

You'll be designing your content and email marketing system specifically to attract those ideal potential clients looking for your products and services.

Week 3 of 8

Your leads will be stored in your email marketing system as "subscribers"

Creating inbound enquiries

Content Marketing System

An effective email marketing system starts with a robust and effective content marketing system. Using proven strategies, you'll learn how to design and build yours.

Week 4 of 8

A well-designed content marketing system that will create your inbound leads.

It's all about the relationships

Nurturing & Converting Leads

When you capture your fresh new leads, that's when things get started. It's your job to make those new relationships flourish so that your leads become loyal paying clients.

Week 5 of 8

Deliver a regular and continual stream of value to your email subscribers.

Take advantage of what we have available to us

Automating Your System

It's incumbent upon each of us to leverage the technology that our email marketing platform gives us, and to remove human error (where possible) whilst maximising results through efficiencies

Week 6 of 8

Configure your email marketing platform to run on autopilot.

Discover how to optimise your email marketing

Email Marketing Best Practices

You'll learn what to do to optimise the chances of your emails being delivered successfully into the inboxes of your email subscribers.

Week 7 of 8

Discover the best practices to employ in your email marketing system.

Time to appreciate all your hard work

Launch and Showcase

Bringing together all your hard work over the last couple of months to launch and begin using your content and email marketing system. If you wish, you can showcase your new digital assets to the group.

Week 8 of 8

It's time for you to start harvesting the fruits of your labour.

What some of my clients have said...

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Ian Genius Natural Sales Conversations

“John's teaching, advice, recommendations, and guidance are so easy to follow and implement and he's there holding my hand all the way. You can just tell when someone really wants you see you improve as much as you do yourself, and John's passion shines through brightly.”

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Gemma Marks Awkward Conversations

“Throughout, working with John, he was incredibly kind and patient. Whenever I forgot something and found myself stuck, John was been there to help and guide me. Not once have I ever felt stupid for not knowing or understanding something - part of my fear of technology."

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Clare-Marie Scott NLP Master Practitioner

“Despite my lack of confidence around apps and systems, John's method is so simple because he literally shows you, click-by-click, what to do. His attention to detail leaves no question unanswered. I highly recommend his services, especially if you lack confidence around technology or systems"

    What you'll get with your Email Marketing Infinity system

    • Your lead generation system in place Collect leads from your website and social media platforms, every day. Your subscribers will use your landing pages and opt-in forms to join your list.
    • Your email address authentication It's key to have your email address authenticated so that you maximise your email deliverability.
    • Your Opt-in forms and landing pages Your email subscribers will use these to join your email list.
    • Your email sequences set up Automated drip-fed sequences that your subscribers will receive
    • Your email marketing pltaform set up Your email marketing system will be built using ConvertKit, as it's an ideal platform for service-based solopreneurs. It's also the one I use in my business.
    • Your email list segmentation and tags set up Tags are what become assignable attributes of your subscribers, and segmentation allows you to personalise your email content for each subscriber.
    • Your email automation designed and set up Your email marketing will flow like a pro. Each trigger or event that results in an action will be set up.
    • Learn how to use your email marketing platform I'll show you how to do every main task that you might want to in your email marketing system.
    • Post-implementation support and guidance You won't be just left to get on with it - I'll make sure you're offered support, should you feel you need it.
    • Regular fresh content for your evergreen email sequence You'll be shown how to create an infinite flow of emails for your subscribers, eliminating those 'blank page' moments when your crafting emails.

    My 100% money-back guarantee

    100% risk-free guarantee

    If you decide within 30 days of joining that you aren't receiving the value you expected from me, just let me know and I will provide you with a full refund - no quibbles from me.

    100% money back guarantee

    Choose a plan that best suits your needs

    I have tried to accommodate the needs of most people, making it affordable to freelance-type businesses.

    Option 1

    3 monthly payments

    £ 185 /month
    • Landing page
    • Opt-in forms
    • Lead magnet
    • Email sequences
    • Automations
    • Segmentation
    • Subscriber tags
    • Content marketing
    • Best practices
    • What to avoid doing

    Option 2

    Single advance payment

    £ 495 one-off payment
    • Landing page
    • Opt-in forms
    • Lead magnet
    • Email sequences
    • Automations
    • Segmentation
    • Subscriber tags
    • Content marketing
    • Best practices
    • What to avoid doing

    Frequently asked questions

    I get it, you might still have some questions - check out the ones below to see if yours is there.

    The first cohort starts on Wed 3rd May 2023 @ 12:30pm (BST).

    The sessions will run each Wed at 12:30pm (BST), as follows;


    1. 3rd May @ 12:30pm (BST)
    2. 10th May @ 12:30pm (BST)
    3. 17th May @ 12:30pm (BST)
    4. 24th May @ 12:30pm (BST)
    5. 31st May @ 12:30pm (BST)
    6. 7th Jun @ 12:30pm (BST)
    7. 14th Jun @ 12:30pm (BST)
    8. 21st Jun @ 12:30pm (BST)

    *The first cohort is by invitation only. If you receive an invitation to join, you’ll be given a discount code that will reduce the price from £495 down to £0 (zero). I always run my first cohort of any program for free, in the understanding that all participants will fully engage in the program, give me feedback on how it can be improved, once it’s been completed.

    Each session of the program is delivered via Zoom, and recorded for future reference.

    If you’re a freelance copywriter who either doesn’t currently use email marketing, or not using it effectively, then it’s probably a good option for you and your business. 

    There are a two payment plans available, as I want to make it affordable to anyone who wants to generate an income from email marketing. The payments plan options are 3 x £185/m or a one-off payment of £495.

    *Note: The first cohort will be by invitation only, and will be delivered for free. If you receive an invitation to join, you’ll be given a discount code that will reduce the payment from £495 down to £0 (zero).

    No worries, you have no need for any tech skills – it’s all very simple and just as easy to use as your preferred web browser of email client. I assume no tech knowledge when I’m delivering the program content.

    I never want any of my clients to be anything less than delighted by what I provide, so if you discover, with 30 days of joining, that it’s not for you, then just let me know and provide you with a full refund – no quibble.

    Provided you complete all the required weekly actions, you’ll have your content and email marketing system functional before the end of the 8-week program.

    I build all my email marketing systems using ConvertKit. It’s very apt for solopreneurs,  simple to use, yet a very powerful platform that provides all the functionality needed, at an affordable price (starts at $9/m).

    No, not at all.  I offer support packages for longer term needs if you’d like to have a bit of ongoing support.

    Yes, there is a cost for a subscription to ConvertKit’s email marketing platform. Premium plans start at just $9/m for up to 300 subscribers.

    Bonus video training (value £125)

    If you ever want to check out how to do a specific task with your email marketing system, I've got you covered.

    With my 12-module, 2.5-hour "Email Marketing Made Really Simple" digital course, you can jump to any section you wish and get the answer you need.

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    EMMRS Digital course

    Sign up for the Email Marketing Infinity Program

    Email marketing infinity for freelance copywriters