Consistency will trump all other strategies, so make sure your content goes out regularly and consistently.
Be persistent in your objective of creating and delivering high-quality content via your email marketing channel, for the long term. As the Roman poet, Ovid, said… “Dripping water hollows out stone, not through force but through persistence”.
Every email you send MUST always provide value to the recipient otherwise there’s no point in sending it. It should be educational, engaging, entertaining, or thought-provoking – if it’s isn’t, go back and rewrite it before you send it to your list!
Do what makes sense and be dynamic enough to respond to your subscribers’ preferences as they mould and change over time. A disengaged subscriber will soon hit that ‘unsubscribe’ link and be unlikely to return, so make sure you treat them as you’d like to be treated. A higher than normal unsubscribe rate could indicate that either your content has become irrelevant or that your frequency is too much for your list – just be aware of your numbers and respond accordingly.
So, in summary, to answer the initial question, “How often should I be emailing my list?“, the answer is… “As often as you feel is appropriate for your business, your subscribers, and your content.“.
And after you write every email, read it back a few times, and ask yourself these questions;
- Is this email educational, engaging, entertaining, or thought-provoking?
- Does this email convey what I want it to say?
- Would I be happy (and grateful) to receive this email?
If you can answer “Yes” to these 3 questions, then there’s every chance it’s good to send.
Email marketing proficiency is something that’s acquired over time through experience and learning from others, so don’t be too hard on yourself when you’re just starting out – we all need to be beginners, there’s no way round that!
If you’d like to learn more about how to structure an effective marketing email, then check out the article shown below; in this, I go into each of the 8 key elements that you need to have if you’re to maximise your success. Click here or on the image below… 👇