Okay, so once you’re logged on to ConvertKit, if you navigate to the send menu, under that, it says sequences, click on that, and then click on new sequence button.
Now, the new sequence is effectively going to be your email course. Okay, so I’m going to call this seven day crash course on email marketing, and then click Create sequence.
And effectively, you start with one blank email. So down the right hand side, you can see the emails that are going to be in your course.
Now, remember, the structure is essentially one email per lesson. So if you just click on Add email, adds the second one, a third, one, etc, fourth one, all the way you can have as many of these lessons as you want, and then in the top one you might have let’s say lesson number one.
And then a bit about, you know, what, whatever that, the content is going to be in that one. And then, you know, just likewise for the next one. Lesson number two, etc, all the way down here. And in each of these emails, you would then create all the all the content that you want to share with your students, obviously, just delete that template stuff.
And then you can start to personalise your emails in there, you can add in anything you want, you can add images, files. Video content, if you want to do that. Any links to any external resources you have, it could be YouTube videos, or anything.
Anything you want to share as part of that lesson, you can add it in to your email, okay. And then once you’ve got your, your lessons all lined up, you want to schedule them. So the first one is going to be sent out. And by default, it’s after one day, if I change that to zero, or the first one will be sent out immediately.
So if someone signs up for your email course, they’ll get the first email immediately. Click on the second one, you’ll say after one day, now, this is relative to the email beforehand. So if I click on that, you can see here that says, send this email one day.
And then it says that after the last email was sent, so I can make that any amount of time I want, it just makes logical sense, I think for an email course to be sent out each day, so that the students can get a chance to do whatever they want, they’re being asked to do, in that particular email before moving on to the next day.
Now, a good tip for you when you’re creating your lessons is remember this subject line is going to be appearing in people’s inboxes.
So what I like to do is I like to preface sorry prefix this with the name of the course. Okay, so as an example, seven day Crash Course and then I put lesson one.
And then it means that all the emails that arrive, and that person’s mailbox, if they want to sort it at some point. You know, they’ll all say seven day Crash Course seven day crashes all the way down to their inbox, which just makes it easier for them to find them.
And if they’re numerically listed, then obviously, it’ll be in the right order anyway. Because you’re sitting on different days. Okay, so that’s what we need to do is create all your lessons down there and create your content in there and then once you’ve got that content created and ready to go, all scheduled the way you want it to be scheduled.
You then need to set up your automation so that when someone signs up for it, they get it and in the next video, I’m going to show you how to do that.
