Email marketing: what’s the difference between ‘single’ and ‘double’ optin, and which one to choose?

  • 9mins 51secs
  • In this video, I explain the differences between the two opt-in policy options you have with email marketing - i.e. a 'single' or a 'double' opt-in policy. I show you how the flow of data works for each option, using a whiteboard. I then show you how to configure each option using Kit as your email marketing platform.