On 1st Oct 2024, Kit became the new name for ConvertKit.
Kit Email Mastery: Digital Course
Progress through every aspect of designing, building, and launching your email marketing system, using Kit, at your own pace.
Kit Email Mastery: Digital Course.
Prime | Pro
In my Kit Email Mastery: Digital Course, I teach you how to do everything you need to do to design, build, and launch an effective email marketing system, using Kit.
Starting with the most fundamental aspects of email marketing, with the option to adopt and implement more advanced strategies and techniques, you’ll put yourself in the top 2% of email marketers in your niche by the time you’ve completed it.
Check out the curriculum of the course below, both for the ‘Prime‘ and ‘Pro‘ levels of the course.
Join the beta waitlist and get all the bonuses and a discount when it becomes available (these will disappear when the beta list closes).
What others have said...
“If you're looking to build an email list but aren't sure where to start or how to go about it, I'd highly recommend taking one of John's courses."
“What John doesn't know about email marketing and ConvertKit probably isn't worth knowing.
His email marketing course was jam-packed with info. If you're looking to build an email list but aren't sure where to start or how to go about it, I'd highly recommend taking one of John's courses.”
His email marketing course was jam-packed with info. If you're looking to build an email list but aren't sure where to start or how to go about it, I'd highly recommend taking one of John's courses.”
The course content...
Kit Email Mastery
Prime
What others have said...
"I would recommend John to anyone looking to learn more about email marketing - his course materials, knowledge and support are very impressive.”
“John's email marketing course was really clear and easy to understand (even for a technophobe like me).
He was always happy to go the extra mile and provide more support where needed. The course was well organised, well structured and I feel like I've got a really good idea of where I need to go next with all of this.
I would recommend John to anyone looking to learn more about email marketing - his course materials, knowledge and support are very impressive. Thank you John, it's been so helpful.”
He was always happy to go the extra mile and provide more support where needed. The course was well organised, well structured and I feel like I've got a really good idea of where I need to go next with all of this.
I would recommend John to anyone looking to learn more about email marketing - his course materials, knowledge and support are very impressive. Thank you John, it's been so helpful.”
Level up your email game and grow your biz...
Create a lead-gen system
The lifeblood of every solo business is a flow of fresh leads, so it's crucial to have a system in place to attract new subscribers.
Be a top tier email marketer
By the time you've completed this course, you'll know more about email marketing and Kit than 98% of people in your space.
Own your audience
No more beholding to social platforms to be able to share your content - with your email marketing system, you'll own your 'list'.
Sell directly from emails
Trying to sell from social platforms is like pushing water uphill with an elephant tied to your back! Learn to sell from your emails.
Build in helpfulness
Keep your subscribers engaged and continually nurture your relationships by sharing helpful content and resources.
Always be growing
Adding new subscribers to your list every day is a non-negotiable so having a system in place to do it for you is a must.
Launch your newsletter
Having a newsletter to share with your audience is a great way to stay top-of-mind and declare your authority in your niche.
Send emails on autopilot
Embrace the automation features of Kit to take care of everything for you, no matter what time of day or night.
Adopt best practices
Follow my recommendations for best practices and what to avoid, and you'll be rewarded by the email providers like Gmail.
What others have said...
"I would highly recommend the course to anyone lacking the confidence, technical skills, or knowledge to get started with email marketing.”
“John was a receptive and encouraging course leader, tailoring the sessions to the groups' needs and taking time to address individual concerns.
I would highly recommend the course to anyone lacking the confidence, technical skills, or knowledge to get started with email marketing.”
I would highly recommend the course to anyone lacking the confidence, technical skills, or knowledge to get started with email marketing.”
FAQs about the course
Making a commitment to invest in a course often comes with a few questions – below, I’ve answered the most commonly asked ones. If you have a question that’s not answered already, let me know and I’ll be sure to reply.
Is the course right for me?
The course is designed for solo biz owners who want to grow their income (and their biz) using email marketing. The content assumes no prior knowledge of email marketing or Kit, the email marketing platform used in the training.
Most of the course consists of basic and intermediate content, with some advanced strategies and techniques included for anyone wanting to expand their email marketing system later on.
What if I'm not tech-savvy, will I struggle with it?
No, the content has been created assuming you have no tech skills – there is no need to code anything or do anything ‘techy’. If you can use a laptop and email, you’re good to go!
Will this course work if I don't use Kit as my email marketing platform?
Many of the strategies and techniques I teach in the course are applicable regardless of platform, however, the course is very Kit-focused so if you plan on using an email marketing platform other than Kit, you may want to consider alternative courses.
What if I buy it and discover it's not right for me?
I never want anyone to have buyer’s remorse, so if you find that’s you – let me know within 14 days of purchase and I’ll process a refund for you.
I know this policy leaves me exposed to some unscrupulous people out there, but I believe most people are ethical and honest, so I like to give assurance and peace of mind to all my students.
How long do I have to complete the course?
You can take as long as you wish, there is no time limit.
Do I need a paid subscription to Kit to use this course?
No, you don’t need a premium plan – you can start on their ‘Newsletter’ plan which gives you up to 10,000 subscribers plus one automation and one email sequence.
If you decide later that you want to introduce more features or increase your limits, you can easily upgrade to a premium plan, starting at $9/month.
Is there any support I can get during the course?
Yes, if you have any questions or hit any challenges during your study, you can always reach out to me with your questions.
I’m also considering introducing a free regular Q&A session for students, if there is enough demand.
Will this course be helpful if I'm moving from another email marketing platform to Kit?
Absolutely, you can import your existing subscriber list into Kit and get started on configuring it to match your business needs.
If you have a complex email marketing system on another platform, you may consider subscribing to a premium plan on Kit and the team there will assist with your platform move.
Does the course come with accompanying documentation?
Yes, I’m always cognisant of some people’s desire to ‘skim-read’, something you can’t easily do with video, so I include a course handbook, plus a few other course companion documents.
Will the course teach me how to sell using email marketing?
Yes, selling via email is core to the course – it’s one of the main benefits of email marketing. Using Kit’s ‘Commerce’ platform, you can create and sell your products and services, bothe from within your emails and stand-alone product pages.
Kit’s Commerce platform connects directly to your bank account (via Stripe), so your funds land in your bank account without the need for any other input.
Do I need to have an email list to benefit from this course?
No, you don’t need to have an email list – you’ll learn how to start and grow one as part of the course. It can be tempting to compare ourselves to others and their 1,000s of subscribers, but everyone starts with zero subscribers!
How much time will I need to complete the course?
You can take as long as you wish to complete the course, however, the content itself runs for about 4 hours, but you also need to factor in time for doing the actual work to implement what you’re learning.
My recommendation is to work through the course at a pace that works for you – we’re all different in how we consume and implement learnings, so just be ‘you’ and enjoy the experience.