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The content and email marketing newsletter Blog for service-based solopreneurs.

Articles that have been crafted to help you have a more successful solopreneur business, using content and email marketing strategies.

What are the key elements of an effective marketing email?
What are the key elements of an effective marketing email?
It's important that when composing a marketing email to use each element properly so as to maximise your opportunity for a successful...
What are lead magnets and how do I use them?
What are lead magnets and how do I use them?
A good email marketing system starts with lead generation, and the most effective way of attracting leads is to give away lead...
What is email marketing and why should I be using it.
What is email marketing and why should I be using it?
One of the most effective digital marketing channels a solopreneur can employ, email marketing has a widely accepted ROI of 40:1.