Email Marketing Tip

Design and grow your email marketing system for YOUR business, nobody else’s.

I see it too often – people building a system they believe they should build, normally influenced by what someone else has done in their business.

We’re all different and therefore have varying needs.

Let’s look at a simple (and fictitious) comparison table, demonstrating why a bespoke design is needed;

I know this is an extreme contrast, however, you get the gist – we all have different needs and therefore a cookie-cutter-style email marketing system isn’t necessarily going to be the right one for you.

Why This Matters

• Their strategies rely on scarcity and urgency because their subscribers don’t have time. Yours might respond better to education and depth because your audience does have time.
• They need bigger margins to cover their team and higher income goals. You can succeed with a leaner system and smaller wins that compound.
• Copying their approach could leave you frustrated, building a system for a business you don’t actually run.

Tips for designing your perfect email marketing system

• Get super-clear on who you want to attract as subscribers
• Learn intimately what they need in their businesses/lives
• Ask them for their preferences and store the data
• With each design choice ask; “What will my subscriber want/need?“
• Build your process flow to match their needs and expectations
• Be ready to offer what they need ($), just when they need it

Kit Feature

Personalise your subscribers’ content using ‘Polls‘.

When a subscriber joins your email list, they have a problem or challenge that they want help with – they were attracted by something you published.

It could be your weekly tips, your newsletter, your free course, or perhaps a downloadable PDF that teaches a skill or technique.

Whatever the reason, every subscriber arrives with a specific goal and it’s your job to figure out what it is, and then provide the solution that helps them deliver it.

Here’s how you can use polls to give a great experience for your subscribers;

1. Ask a relevant question and collect their answer (from 3 options)
2. Tag the subscriber with their response
3. Drop the subscriber into an email sequence relevant to their response

For example;

Ask the question and collect a response… (this example is for a health and fitness coach)

Kit’s ‘Polls’ allow you to automatically tag a subscriber when they respond to a question – the example below shows what the poll looks like at the design stage in Kit.

By automatically applying a ‘tag’ to a response, you can easily drop each subscriber into an email sequence that helps them with their specific challenge – you do this using a Visual Automation (see example below);

You can see from the image above, whichever challenge the subscriber selects, they are then dropped into an appropriate sequence of emails that help them overcome it.

Adopting this design strategy will give your subscribers an experience that’s way beyond what they’ll expect, and keep you ahead of your competitors – most people simply send the same content to everyone on their list.

Tech Tip

Do you have any plans to introduce an online ‘community‘ into your business?

Or maybe you already have one, but not completely happy with your current solution.

If so, you may be interested in using this WordPress plugin that I use in my business.

It’s called FluentCommunity.

FluentCommunity is very similar in function and style to ‘Circle‘, however, it’s different in that it’s specifically for use on WordPress websites, as it’s a premium plugin.

It provides a platform to create;

• Discussion groups
• Courses
• Links

To help organise your content, you can create and apply categories and tags, meaning members can filter based on preferences.

Other available WordPress community plugins include BuddyPress, bbPress, and wpForo, however, in my experience, none of these offer the same level of functionality (or look as good) as FluentCommunity.

Non-WordPress players in the community software market include Circle, Mighty Networks, Skool, GoHighLevel, and Kajabi.

One of the main benefits I found with FluentCommunity was the ability to purchase a ‘Lifetime‘ license, meaning that once purchased, there’s no further payments required – and you continue to receive platform updates.

Contrast that with a more SaaS model, paying around $100/m soon mounts up to be quite an investment over subsequent months and years.

For example, a 1-domain lifetime license for FluentCommunity costs $399, whereas one year of Circle subscription will cost you around $1,000 – so, something to consider.

If you’d like more info on FluentCommunity, check it out below;