How I create my landing pages, using ConvertKit

Just in case you’re not familiar with the term ‘landing page‘, essentially, it’s just a web page that’s normally hosted by a platform other than your website, e.g. ConvertKit.

For most of my needs, I use WordPress, but I also use ConvertKit ‘Landing Pages’.

Normally, I embed a ConvertKit opt-in form on my WordPress web page and it just appears as another website page.

The example below has an embedded form and a button where subscribers can get access to an email course when they share their email address and name; i.e. Enter first name, email address, and hit the button “Get lesson #1 Now“.

Sometimes, when creating a page, especially if it’s one of a more ephemeral nature, like a free webinar or challenge, I’ll use ConvertKit for convenience and speed.

The editor is a bit more limited than a regular CMS (Content Management System) like WordPress, but the pages are fully functional nonetheless.

Below is an example of one of my ConvertKit landing pages;

You can see that even though it’s not necessarily as detailed as some other website landing pages that I would create, but perfectly apt for this particular need (i.e. to announce an upcoming free workshop).

How to create a ConvertKit landing page

Click on the menu option, ‘Grow‘ -> ‘Landing Pages & Forms‘;

Then click the button, ‘+ Create new‘;

Then click on ‘Landing Page‘;

The next page will show you a list of landing page templates that you can choose as your starting point for your page;

Select the one that best suits your preference and you can begin to edit it to match your branding and ‘look & feel’.

All the clever stuff happens inside the ‘Settings‘ section of the landing page. We can configure what we want to happen when subscribers submit their details.

In the ‘General‘ tab, you choose what you’d like to happen when a subscriber submits the opt-in form on the landing page;

in the ‘Domain‘ tab, you can configure the URL for the landing page – this is the URL that you share with your audience so interested people can subscribe;

In the ‘Incentive‘ tab, you can choose your subscriber opt-in policy (either single or double opt-in), edit the email that gets sent to subscribers, and confirm where you want your subscribers to be directed after they confirm their email address.

Once you’re happy with how your page looks and your settings are configured, just hit the ‘Publish‘ button and your landing page will be ‘live’ and you can start sharing the URL with your audiences.

⚡️What to do now…

Log into ConvertKit and create your first landing page. You can’t break anything or cause any problems – you can easily create as many pages as you like and if you don’t like or want them, just delete them.

You can get creative by adding additional elements to your landing pages if you like, e.g. images, videos, headings, countdown timers, downloadable files, and much more.

If you get stuck, let me know and I’ll help you out. 👍

John Bellingham
Email marketing strategist for aspirational freelancers.

If we haven’t already done so, let’s connect on LinkedIn.

The Thursday Email Club is a free group where freelancers level up their email marketing game with weekly ‘live’ webinars, workshops, and Q&As.


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John Bellingham
John Bellingham

Starting out as a software engineer over 30 years ago, I began working for large corporates before realising solopreneurship was my 'thing'. I've had many businesses over the years, which have taught me many lessons.

I now spend my time helping other solopreneurs to implement the strategies and tactics that worked for me, whilst avoiding all my expensive mistakes.

If you're a solopreneur who's either starting or running a business, then connect with me and let's have a chat.

I love Formula 1® so that's always a good conversation starter if you need one! 🏁 🏎

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