Improve your email marketing…

‘Value’ before ‘revenue’

When collecting subscribers using email marketing, don’t fall into the trap that many others do, where it’s all about making a sale as quickly as you can! 🙄

Now, don’t get me wrong – making an income from email marketing is key, but it’s not the first thing that should be in your mind when a new subscriber shows up on your list.

Asking your subscribers to buy from you as soon as they show up is the equivalent of walking into a car showroom and the salesperson walks straight over and asks “How about buying this car here? It’s great and it’s the perfect one for you!“.

Ludicrous, right?

How can they possibly know what you want or need at that point? 🤷🏻‍♂️

Instead, serve your subscriber by solving the problem they showed up with – once you’ve done that, and ONLY then, present the right product or service that you know is right for what they need at that point.

Here’s an example of how it might look in your business…

Let’s imagine you are a health coach, specialising in helping females to maximise their zest for life before, during, and after they experience the menopause.

When subscribers join your email list, it’s because they see some value in doing so – they’ve been attracted by something, probably a free resource that you’ve marketed to them, like a downloadable PDF, a digital course, or even a 1-2-1 consultation.

If they join your list and you immediately ask them to buy something from you, there’s a very good chance they’ll ignore the offer, at best, and unsubscribe from your list, at worst.

I know it has me reaching for the unsub link right away – no second chances.

Instead, do this;

• Help fix the problem they showed up with (i.e. the reason they joined your list).
• Prepare and drip-feed content over the next few weeks (adding more value).
• Set expectations before you pitch (make them aware of your upcoming offer).
• Make a relevant offer at an appropriate time.
• Get back to sending non-sales valuable content.

People don’t like being sold to, but they enjoy buying great products/services on their terms.

Introducing a Kit feature…

Use this feature to grow your email list

So, you have an email list, but it’s not growing as quickly as you’d like – I get it, and it can be frustrating – but here’s a way you can grow it by leveraging other people’s email lists.

Specifically, other Kit users, that is.

It’s using a feature called ‘Recommendations‘, found under the ‘Grow‘ menu option;

Essentially, the way it works is like this;

You create your ‘Creator Profile‘ in Kit. This is where people will check you out to see what it is you do and who you help. I created a separate article that walks you through this step, get it here.

With your Creator Profile published in Kit, you will now show up when other people look for people to recommend to their audience; e.g. I could recommend you to my audience, or you recommend me to yours (doesn’t have to be reciprocal, but can be). You can be found using the ‘Discover’ button in the ‘Recommendations‘ section of Kit.

You can search for creators who complement the services that you provide, for example, if you’re a web designer then you may wish to recommend an SEO specialist or a digital marketer.

Or, if you’re a personal trainer, you might recommend a nutritionist or a sports therapist – you get the gist, people who your audience may get value from being part of their email list in addition to being on yours.

When checking out others to recommend, I suggest you do the following as part of your vetting process;

1. Make sure their content complements yours.
2. Check they are actively creating content (some profiles are dormant).
3. Validate the content they share meets with your approval (you don’t want to be recommending content to others that you haven’t consumed yourself).

As a guide, Kit shows you creators who are active by using an orange ring around the profile photo, and those who are growing fast using a blue ring (half and half if both apply) – check out mine below;

When people join your email list via this method, I recommend you create a specific welcome email sequence that helps new subscribers understand more about you and what you do – as it could be their first time coming across you.

Tech you might find helpful…

Vimeo video hosting platform

In today’s world, creating and publishing video content is a minimum requirement if you want to attract the attention of your ideal customers. Just take a look at any social platform and you’ll see the proliferation of video content, both short and long format.

Many people use YouTube as their preferred video hosting solution, but I prefer to use a paid-for service, mainly because it gives me much more control over what my audience sees, especially after each video ends (YouTube will probably serve follow-on content made by someone other than you!).

There are many video hosting platforms to choose from, however, I use Vimeo because it’s affordable, reliable, and does everything I need for my business needs.

Here’s my video creating and storage process…

1. I create a video either using ScreenFlow (my preferred editor) or Ecamm Live
2. I compress each video using Handbrake (free open-source tool)
3. I upload the video to Vimeo
4. I configure each video to look and feel on-brand (i.e. video controls, headers, video info etc.)
5. I create an unlisted link to the video and embed it on whichever resources I’m sharing; e.g. website, emails, courses, etc.

Vimeo pricing starts at £9/m (about $12/m USD) for the ‘Plus‘ plan which gives 100GB of storage.

Check the Vimeo plans below;

Ask me your questions…

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Answering questions on email, Kit, or solo biz is my favourite thing to do – hit the button below and ask yours now…