Introducing a Kit feature…
Conditional Content in Your Emails
Every email you send to your subscribers doesn’t need to be exactly the same for every reader; in fact, you should vary it where possible to make it as personal for them as you can.
This is where conditional content comes in, using something called ‘Liquid code’. It sounds more complex than it is, when really, it’s just a way of organising who sees what content in each email.
Let’s look at a simple example…
Below, is an image showing the type of conditional content you can send in your emails, using Liquid tags.
To be able to show you how it works, I had to screenshot the text, otherwise Kit would have tried to interpret the actual code and you wouldn’t see the bit that makes sense for you.
So, if you sent this to your list (i.e. the snippet in the image above), all subscribers with the tag ‘Workshop Registered‘ in their profile would see;
Here’s your Zoom link for Thursday’s live session!
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And those without the tag, would see this;
Seats are filling fast! Click here to register for the live workshop.
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(Btw, for both these buttons ☝️, Kit insists on a URL being placed under them, so if you click on either, you’ll just be taken to my website).
So, in essence, each subscriber will potentially see a different sentence and button combination, based on their profile tags.
Once you get your head around this feature, the possibilities are endless. Your mind will start to come up with creative ideas on how to use it.
Give it a go and do some testing to see how it looks for your subscribers – remember, you can use the ‘Preview as subscriber‘ button in the editor to see how your email will look for certain subscribers.
Let me know how you get on with it, and share any creative ideas you have on how you could utilise it in your emails – you may teach and inspire me! 😊