Email Marketing Tip

Using ‘open loops’ to increase subscriber engagement

One of the most effective ways to keep your subscribers reading your emails is to leave them wanting more.

This is where open loops come in.

And they’re not just used in subject lines…

An ‘open loop‘ is simply a cliffhanger.

You start telling a story or sharing an idea, but you don’t finish it right away.

Instead, you promise (often through implication) to complete it later – in your next email, on a call, or even inside your paid offer.

Why does it work?

Because our brains intrinsically hate unfinished stories. We’re wired to want closure. If you open a loop, people naturally want to come back to see how it ends.

Example:

You’ve hinted at a result (77% CTO rate) but haven’t explained how you got it.

Your reader is curious – they’ll be looking out for your next email.

Tips for using using open loops effectively:

1. Don’t overdo it – if every email is half a story, your readers will tire of it.
2. Deliver on your promise – always close the loop when you say you will.
3. Use them strategically – good for creating intrigue and anticipation.

When done right, open loops are like breadcrumbs. They keep your audience following along until they’re ready to take the next step with you.

Kit Feature

Using ‘link triggers’ to enhance your subscribers’ experiences

If you’ve ever wished you could automatically segment your audience or trigger an automation in Kit just by someone clicking a link – you’ll love link triggers.

A link trigger is exactly what it sounds like.

When someone clicks a specific link in your email, Kit automatically takes an action you’ve set – no extra forms or manual tagging needed.

Why link triggers are useful

• Segment subscribers effortlessly – Add or remove tags when someone clicks a link, so you know what they’re interested in.
• Start automations – Send them into a nurture sequence, deliver bonus content, or kick off a sales funnel.
• Save time – No need to ask people to fill out another form – their click is all you need.

A simple example

Let’s say you send an email with this sentence inside…

That link could:

1. Tag the subscriber as “Interested in Email Marketing”.
2. Send them the training video instantly.
3. Add them to a follow-up sequence with more tips.

All from one click.

How to create a ‘link trigger’ in Kit

1. In Kit, go to Automate menu option and click Rules.
2. Choose + New rule as your starting point.
3. Select ‘Clicks a link‘ as your trigger (from the left-hand side)
4. Choose your action(s) from the right-hand side, e.g. ‘Add tag‘.
5. Click ‘Save‘.

And, that’s it.

From now on, every click on that link will trigger your chosen action(s) – in my example, add a tag to the subscriber’s profile.

If you want to make your emails more interactive, personalised, and automated without adding complexity, link triggers are one of the most powerful tools in your Kit toolbox.

P.S. In next week’s newsletter, I’ll share some caveats around using ‘link triggers’ – now that I’ve explained how powerful they are! 😃

Tech Tip

LastPass: No need to remember a password ever again!

You know that dreaded feeling when you see – “Please enter your password” 🤦🏻‍♂️

You try the one you use for everything else, and when it doesn’t work, you start appending ‘123‘ or ‘!@£‘ to it…

It still doesn’t work and you end up having to reset your password!

That is where LastPass can come to your rescue.

It remembers all your logins securely so you don’t have to.

I can’t even count how many password-protected accounts I have – it must be well over 100+, each with their own password – there’s no way in the world I’m ever going to remember them all, especially the accounts I only ever access once in a blue-moon! (like my energy provider).

STOP PRESS…

I thought I’d just go check my LastPass account and see how many I have – turns out I have 452 accounts! 😳

So, you can see why it’s not an option to try and remember them all.

Why it’s a game-changer

• No more sticky notes or spreadsheets. LastPass stores your passwords in an encrypted vault you can access from any device.
• Super strong (and long!) passwords. It generates unique, random passwords (like #OCzZdqg6a*2uW8a) that are much harder to crack than “Password123”.
• Works everywhere. Browser extensions and mobile apps mean your passwords are always available on any device.

If you want to get started with the free plan, you can join below; (paid plans start around $3/m);