Kit Announcement

It’s been the hot topic of the week – the Kit price hike!

If you’re not aware, Nathan Barry, Kit CEO and Founder, recently issued a statement explaining that they were eliminating their base-level plan (up to 300 subs), and increasing the price of their premium plans.

What’s upsetting people?

Kit (formerly ConvertKit) haven’t raised their pricing in 12 years, but I don’t think the price increase is what most people are most upset about – I think it’s the removal of the 0-300 subscriber plan.

There’s a significant number of Kit customers who fall into the category of having fewer than 300 subscribers, paying between $9/m-$15/m, and getting unlimited access to automations etc. – I believe those are the people who have been most impacted by the change.

If you’re in this category, then you could be experiencing an increase of up to 300%, which is huge by anyone’s standards (even though your subscriber limit has also increased to 1,000).

However, having done some market comparisons, I think the new Kit pricing is now more aligned with the competitors out there; like Mailerlite, Mailchimp, etc.

What should you do now?

I’m not here to persuade you one way or another when it comes to which email marketing platform you use, but I’d like to offer my thoughts on a few options you have if you’re struggling with the price hike.

If you’d like to hear more of my thoughts on this topic, check out this short video I recorded specifically in response to this price change.

And, if you’d like to read the full statement made by Nathan Barry at Kit, check it out below;

Read Nathan Barry’s statement in full. Read the full article

Whatever you decide to do, if you need any help making it happen – let me know and I’ll do my best to help get you there!

Email Marketing Tip

Start with a simple segmentation strategy.

When a subscriber joins your email list, it’s normally because they’ve seen value in what you share (or offer), and usually want to learn more from you.

Once you’ve successfully delivered on your initial promise (e.g. your free guide, course, PDF, etc.), then begin with a simple segmentation question – with 2 or 3 options, no more.

Here are some simple segmentation question examples;

By asking the question, and most importantly, capturing subscribers’ responses, you can then move people into email sequences that solves their current challenge or guides them towards a goal.

If you adopt this approach throughout your entire email marketing system, you’ll find your subscribers stick around much longer and become more likely to buy your products and services.

Tech Tip

Are you looking for a free calendar management platform?

Are you a solopreneur, with no team to worry about?

Then you may like this little free calendar tool – imaginatively called ‘Cal‘.

(Btw, it’s good for teams too, just not on a free plan!)

It provides all the functionality you’d expect from a calendar tool, but unlike some tools, most is available for free!

The free plan includes;

• Unlimited bookings
• Multiple booking types
• Accept payments via Stripe (i.e. paid appointments)
• Integration with the major calendars
• Workflows

With a nice, clean layout, it’s obviously been designed with simplicity in mind, making its use fairly intuitive.

If you do have other people in your business, here is the Cal pricing for teams and organisations;

If you want to get yourself set up with a free account, get it below;

As an aside, they have something on their website you don’t often (if ever) see on other similar platforms – they describe themselves as “The most public private company.”.

It even includes the salaries of their employees – you can check it out here.