On 1st Oct 2024, Kit became the new name for ConvertKit.
Kit Email Mastery: Cohort Training
A 6-week group training program for service-based solo biz owners to learn how to design, build, and launch an effective and profitable email marketing system using Kit (formerly ConvertKit).
Level: Beginner
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Hours
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New Program - first cohort starts Jan 14th 2025
Kit Email Mastery: Cohort Training
$750 Regular Price
Launch price: $450 (3 payments x $150 – limited-time option)
Level: Beginner
During our time together (6 weeks), I’ll teach you everything you need to design, build, and launch an effective email marketing system using Kit (formerly ConvertKit).
Starting with the most fundamental aspects of email marketing, with the option to adopt and implement more advanced strategies and techniques, you’ll put yourself in the top tier of email marketers in your niche by the time you’ve completed it.
Our time together will be value-packed from start to finish. Each week, there will be two sessions (Tue/Thu) – one where I’ll teach and give over-the-shoulder demos and another where I’ll answer all questions and remove any hurdles you meet along the way.
Reserve your space today with a low payment of just $150 (limited-time payment-plan option).
What others have said...
“If you're looking to build an email list but aren't sure where to start or how to go about it, I'd highly recommend taking one of John's courses."
“What John doesn't know about email marketing and ConvertKit probably isn't worth knowing.
His email marketing course was jam-packed with info. If you're looking to build an email list but aren't sure where to start or how to go about it, I'd highly recommend taking one of John's courses.”
His email marketing course was jam-packed with info. If you're looking to build an email list but aren't sure where to start or how to go about it, I'd highly recommend taking one of John's courses.”
Be one of the first 10 people, and get $800 of bonuses!
If you’re not one of the first 10 to reserve your space, you can still join the cohort at the 40% discounted launch price of $450 (3 x $150), however, the bonuses won’t be available as delivering them requires my time, so I need to limit the number.
Bonus #1 - Value $350
Kit Email Mastery: Digital Course (Pro)
$350 Regular Price - Free
A self-paced digital course that teaches everything you need to design, build, and launch your email marketing system using Kit.
Bonus #2 - Value $350
Kit Email Mastery: 1-Month PAYG Mentoring
$350 Regular Price - Free
My PAYG mentoring provides an initial 1-hour Zoom consultation followed by four weeks of email support to give you the confidence to implement your plans with a mentor in the wings whenever you have questions.
Bonus #3 - Value $100
Kit Email Marketing Automations: Templates
$100 Regular Price - Free
Get my Kit automations and copy them into your Kit account, saving you hours of effort in designing and building them yourself.
My promise to you
Guaranteed results
Provided you do the required work to implement what I teach you about email marketing and Kit, you'll leave with a fully functional email marketing system in your business.
Money back guarantee
If you join the training program and decide within 14 days you're not getting the value you expected, let me know and I'll process a full refund, no quibbles.
Support for you 100% of the Way
With my group training program, I guarantee you the support you need from me to get your email marketing system up and running before you need to fly solo.
The cohort training modules...
During the 6-week training program, you’ll learn everything you need to design, build, and launch a profitable email marketing system using Kit. The content is appropriate for beginners, although there will also be opportunities to adopt and employ more advanced strategies and techniques, should you wish to do so.
A few Kit features we'll cover...
If you’re a ‘detail’ person who likes to know more about the content, here are some Kit features you’ll discover during the training, with examples of each being deployed in a successful email marketing system. And don’t worry if any seem confusing, they’re all super-easy to use and will all make perfect sense when you see them in action!
Landing pages
Together with opt-in forms, these let you collect your subscribers' email addresses.
Email sequences
Series of drip-fed emails that can be triggered by subscriber activity.
Visual automations
Connect your Kit elements and control the subscriber flow using conditional logic.
Creator Profile
Essentially, it's a free mini-website hosted by Kit to showcase you and your biz.
Network Recommendations
Grow your email list with recommendations on the Creator network.
Subscriber profiles
Manage your subscriber profiles to optimise engagement.
Email templates
Design and reuse email templates to save time and maintain brand consistency.
Snippets
Reusable snippets of content that can be inserted in to your emails.
Automated 'Rules'
Eliminate human error and maintain data integrity with trigger-based rules.
Commerce platform
Sell your products and services via Kit's Commerce platform, connected via Stripe.
App store
Leverage 3rd party apps that complement the native Kit features.
Subscriber polls
Collect zero-party data from subscribers to allow for future content personalisation.
Content personalisation
Use Liquid templating code to personalise your email content for your subscribers.
Tags & custom fields
Collect subscriber preferences and activities to provide a better experience.
Segmentation
Design and create filtered views of your email subscriber list using collected data.
What others have said...
"I would recommend John to anyone looking to learn more about email marketing - his course materials, knowledge and support are very impressive.”
“John's email marketing course was really clear and easy to understand (even for a technophobe like me).
He was always happy to go the extra mile and provide more support where needed. The course was well organised, well structured and I feel like I've got a really good idea of where I need to go next with all of this.
I would recommend John to anyone looking to learn more about email marketing - his course materials, knowledge and support are very impressive. Thank you John, it's been so helpful.”
He was always happy to go the extra mile and provide more support where needed. The course was well organised, well structured and I feel like I've got a really good idea of where I need to go next with all of this.
I would recommend John to anyone looking to learn more about email marketing - his course materials, knowledge and support are very impressive. Thank you John, it's been so helpful.”
Meet your trainer...
Having been in business for many years, I've learned the most effective way to make sales without the need to be 'salesy' is by using email marketing.
These days, I love nothing more than sharing what I know with other solo biz owners and watching their businesses prosper with profitable email marketing systems.
So, I invite you to join me on this 6-week email adventure where you'll discover knowledge and learn tangible skills that will allow you to generate an income for many years to come.
I have a nobody-left-behind policy whenever I deliver training, so don't worry - I've got your back and will make sure you have everything you need to succeed.
I hope to see you on the inside!
These days, I love nothing more than sharing what I know with other solo biz owners and watching their businesses prosper with profitable email marketing systems.
So, I invite you to join me on this 6-week email adventure where you'll discover knowledge and learn tangible skills that will allow you to generate an income for many years to come.
I have a nobody-left-behind policy whenever I deliver training, so don't worry - I've got your back and will make sure you have everything you need to succeed.
I hope to see you on the inside!
Level up your email game and grow your biz...
Create a lead-gen system
The lifeblood of every solo business is a flow of fresh leads, so it's crucial to have a system in place to attract new subscribers.
Be a top tier email marketer
By the time you've completed this training, you'll know more about email marketing and Kit than 98% of people in your space.
Own your audience
No more beholding to social platforms to be able to share your content - with your email marketing system, you'll own your 'list'.
Sell directly from emails
Trying to sell from social platforms is like pushing water uphill with an elephant tied to your back! Learn to sell from your emails.
Build in helpfulness
Keep your subscribers engaged and continually nurture your relationships by sharing helpful content and resources.
Always be growing
Adding new subscribers to your list every day is a non-negotiable so having a system in place to do it for you is a must.
Launch your newsletter
Having a newsletter to share with your audience is a great way to stay top-of-mind and declare your authority in your niche.
Send emails on autopilot
Embrace the automation features of Kit to take care of everything for you, no matter what time of day or night.
Adopt best practices
Follow my recommendations for best practices and what to avoid, and you'll be rewarded by the email providers like Gmail.
What others have said...
"I would highly recommend the training to anyone lacking the confidence, technical skills, or knowledge to get started with email marketing.”
“John was a receptive and encouraging course leader, tailoring the sessions to the groups' needs and taking time to address individual concerns.
I would highly recommend the training to anyone lacking the confidence, technical skills, or knowledge to get started with email marketing.”
I would highly recommend the training to anyone lacking the confidence, technical skills, or knowledge to get started with email marketing.”
FAQs about the training
Making a commitment to invest in a training program often comes with a few questions – below, I’ve answered the most commonly asked ones. If you have a question that’s not answered already, let me know and I’ll be sure to reply.
What's the price of the training?
The regular price of the Kit Email Mastery: Cohort Training will be $750 (3 x payments of $250), however, for the first group, starting Jan 14th 2025, you can join for just $450 (3 x payments of $150 – for a limited time only).
The first 10 people to join this cohort will also qualify for several bonuses (combined bonuses value of $950);
- Kit Email Mastery: Digital Course (Pro version) – $350
- 1 month’s email mentoring with me – $350
- My Kit subscriber onboarding automation, including all sequences – $100
Total bonus value: $800
💯🔒I also offer a 100% money-back guarantee – if you join the training and discover it’s not giving you the value you expected, just let me know within 14 days of it starting, and I’ll offboard you and process a refund (minus any payment processing fees incurred).
What's the format of the training?
The training is delivered in a group format using Zoom sessions.
There are two Zoom sessions per week; one where I deliver training and the other where I hold a Q&A/problem-solving session.
- Training sessions are on Tuesdays at 3pm UK (7am PCT • 10am EST)
- Q&A/problem-solving sessions are on Thursdays at 3pm UK (7am PCT • 10am EST)
All Zoom sessions are recorded.
Is the training right for me?
The training is designed for solo biz owners who want to grow their income (and their biz) using email marketing. The content assumes no prior knowledge of email marketing or Kit, the email marketing platform used in the training.
Most of the content consists of basic and intermediate content, with some advanced strategies and techniques included for anyone wanting to expand their email marketing system further down the line.
What if I'm not tech-savvy, will I struggle with it?
No, the content has been created assuming you have no tech skills – there is no need to code anything or do anything ‘techy’. If you can use a laptop and email, you’re good to go!
Will this training work if I don't use Kit as my email marketing platform?
Many of the strategies and techniques I teach in the training are applicable regardless of platform. However, it’s very Kit-focused, so if you plan on using an email marketing platform other than Kit, I recommend you consider alternative programs.
What if I buy it and discover it's not right for me?
I never want anyone to have buyer’s remorse, so if you find that’s you – let me know within 14 days of the program start date, and I’ll process a refund for you.
I know this policy leaves me exposed to some unscrupulous people out there, but I believe most people are ethical and honest, so I like to give assurance and peace of mind to all my attendees.
How long does the training last?
The training is delivered over 6 weeks, with two 60-min sessions per week (1 x training + 1 x Q&A/problem-solving).
Do I need a paid subscription to Kit to join the training?
No, you don’t need a premium plan – you can start on Kit’s ‘Newsletter’ plan which gives you up to 10,000 subscribers plus one automation and one email sequence.
If you decide later that you want to introduce more features or increase your limits, you can easily upgrade to a premium plan, starting at $9/month.
Is there any support I can get during the training?
Yes, if you have any questions or hit any challenges during your training, you can always reach out to me with your questions.
There are also regular Q&A/problem-solving sessions to make sure nobody gets stuck or feels left behind.
Will this training be helpful if I'm moving from another email marketing platform to Kit?
Absolutely, you can import your existing subscriber list into Kit and get started on configuring it to match your business needs.
If you have a complex email marketing system on another platform, you may consider subscribing to a premium plan on Kit and the team there will assist with your platform move.
Will the training teach me how to sell using email marketing?
Yes, selling via email is core to effective email marketing. With Kit’s ‘Commerce’ platform, you can create and sell your products and services, both from within your emails and stand-alone product pages.
Kit’s Commerce platform connects directly to your bank account (via Stripe), so your funds land in your bank account without the need for any other input.
Do I need to have an email list to benefit from this training?
No, you don’t need to have an email list – you’ll learn how to start and grow one as part of the training. It can be tempting to compare ourselves to others and their 1,000s of subscribers, but everyone starts with zero subscribers!
The 3 x $150 split-payment option is time-limited.