How to get the most from email marketing…
Design your business to be an ’email-first’ business
Most solopreneurs (in my experience) treat email marketing as an afterthought at best and inconsequential at worst.
The result? They rarely make it work effectively in their business.
What exactly is an ’email-first’ business?
It’s a business that consistently drives its interested audience (from multiple platforms) towards its email list, and generates the bulk of its income from its email subscribers.
Why does it work?
It’s down to one thing – ‘baby steps‘… 👣
With an email-first business, you’re not asking strangers to buy from you right off the bat; that approach is normally beyond their comfort zone.
Instead, you’re striving to serve and add value well before any money changes hands.
You’re providing tiny baby steps for your audience to take, each one nurturing them towards the next.
The image below depicts the difference between how an ’email-first’ solo business runs and how most people run theirs…
Of course, there are many more aspects to running a successful solo biz, but getting this foundation firmly embedded gives you the springboard to create a predictable income from a sustainable business.
So, here’s a simple plan; (if you’d like to give it a go)
- Create content to share with the world (share what you create across your digital landscape to raise their awareness of you)
- Start driving all attention towards your email list (from your socials, your website, your email signature, your podcasts, networking events, basically from everywhere!)
- Welcome your new subscribers into your world (i.e. your email list) and solve the problem they show up with.
- Continue to drip-feed more value to build rapport and trust. (during this phase, collect information about them – i.e. their challenges, objectives, preferences, etc.)
- Offer them a product or service that solves one of their problems in a non-salesy, helpful manner.
This may seem like a long-winded way to make a sale, and in isolation, it is – but we’re not doing it in isolation, we’re doing it for EVERY interested subscriber to our list, therefore we end up with people at every stage in the process.
An email-first business runs like clockwork, but only if you design, launch, and grow it.
Ⓧ The bad news is there’s no ‘magic bean’ to sew.
✔︎ The good news is that it’s been proven to work by millions before us.
As solos, the question we must answer is – are we prepared to do what’s needed to make it happen? 🤔
