21st March, 2025
A NEWSLETTER FOR SOLOS
Read time: approx. 5-6 mins
Ways to up your productivity as a solo
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Email Marketing
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How often should I be sending emails to my subscriber list?
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This is a question I get asked regularly – so chances are, it could be one you ponder too.
The answer is 2.3 emails per week – unless it’s a leap year. 🤥
I’m jesting, of course – there is no numerical answer that works across the board.
Here’s how I recommend you figure out how often to send emails to your list;
- Start with one regular email that focuses on core content, and send it consistently – no exceptions! (e.g. once per week, on the same day)
- Once you get comfortable with that first email, consider what other content you could share – AND that your subscribers want! (If you come up with something here, schedule that into your calendar too.)
- PRODUCTIVITY TIP Consider what ‘evergreen‘ content you could create that subscribers could self-select and have drip-fed to them at regular intervals (e.g. a 6-week sequence that sends one email per week, explaining a niche topic in depth).
A blend of ‘dynamic‘ content (i.e. ‘of the moment’ – you create the content around the time you’re going to send it) and ‘evergreen‘ content (i.e. content that doesn’t become outdated and can be reused repeatedly for many subscribers) works beautifully, especially when you involve your subscribers – meaning they get what they want, on their terms.
If you want to go deeper into this topic, check out this video (< 9 mins) I created that will guide you through the process;
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Kit Feature
PRODUCTIVITY TIP
Save yourself time with ‘Snippets’
Ever find yourself copying a chunk of text from one email and pasting it into another one?
Yeah, me too.
Until I discovered ‘Snippets‘ in Kit.
Snippets are reusable pieces of content that can be inserted into emails repeatedly without having to copy and paste.
They help you maintain consistency while saving time. Instead of manually adding commonly used text in multiple emails, you can create Snippets and insert them as needed.
The two types of ‘Snippets’
- Block Snippets – These are standalone sections of content that can be inserted anywhere in an email. They are useful for elements like email signatures, frequently referenced links, lead magnet promotions, or article references.
- Inline Snippets – These are embedded within a sentence or paragraph and can include personalised or conditional content based on subscriber data. Inline Snippets allow dynamic content adaptation depending on each subscriber’s profile information.
To make this point more meta, this snippet of content you’re reading now is a ‘Snippet’ – everything you can see inside the section with the thin red border, I created using a block Snippet.
Below, you can see two other examples from my library of content ‘Snippets’, one ‘block’ snippet and one ‘inline’ snippet.
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👈 Example of a ‘block’ snippet
My email footer is just a block snippet that I can insert into any email template.
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👈 Example of an ‘inline’ snippet
I can check to see if a subscriber has a certain ‘tag’ and display different text for each condition.
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Now that I’ve created this ‘Snippet’, anytime I want to explain what ‘Snippets’ are in any future email, I can simply insert this snippet into it with one click!
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Someone I recommend
Want to up your video game?
Making the right impression with your on-screen presence and video content is key, and can be the difference between someone connecting with you and not.
If you want help in this area, I can recommend Neil’s content – he gives away a ton of info for free, so subscribe to his ▶️ YouTube channel, and you’ll discover a load of tips and ideas to up your video game.
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Neil Farrimond
Video & Audio Production • Live Streaming Services • Consultant
Helping entrepreneurs, professionals, and creators elevate their brand with standout video content—without the stress.
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Tech you might find helpful
Blitzit – a task manager app
PRODUCTIVITY TIP
I don’t know about you, but when it comes to working through a list of my actions, I get a little release of dopamine with every checkbox I tick!
As someone who is motivated by progress, there’s nothing I love more than creating a list of tasks (and sub-tasks!) that I can then work my way through until completion.
There are a gazillion task manager apps out there (most of which I reckon I’ve used over the years!), however, this one (i.e. Blitzit) has a great little feature I love.
It’s called ‘Focus Mode’.
Essentially, it allows you to remove all distractions from your screen, have a little countdown timer in the corner of the window, meaning you can just get stuck into the job in hand, and always have a little tracker there whenever you need it.
(Side note: I create little competitions for myself – trying to get tasks done before the alarm sounds!)
The app is available for both Mac and Windows and has a whole bunch of other features, but this is the one that swung it for me!
If you’re interested in trying it, you can grab a free 7-day trial using the button below.
If you decide you want to buy it, the price is $4.99/m. There is also a lifetime purchase price of $77, meaning you never pay anything again.
I am not affiliated with this product, I just love using it in my business – plus, I find it actually works, making me more productive! (writing this email is my current ‘focus mode‘ task! 🙂).
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Check out my latest YouTube videos
Each week, I create three new videos on YouTube, where I show you how to improve your email marketing system, using Kit.
Check out my latest editions by clicking on the videos below;
Take a deep dive into Kit’s ‘Snippets’ feature.
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How long does it take to set up your email marketing?
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Want to start a newsletter using Kit? Here’s a guide.
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Weekly Quiz
For a bit of Friday fun, here’s a work-related movie question…
If you’ve ever worked in a corporate environment, you’ll be able to relate to this film – and if you haven’t, you’ll see why you had a lucky escape! (I worked in a very similar environment many years ago!)
From the 3 images below, can you name the movie?
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💙 Ask me your questions
My favourite thing to do in business is answer questions about email marketing, Kit, or any other solo biz-related topic!
So, if you have any questions, I’d love to hear them!
Just hit the button below and ask away – I’ll be sure to reply, and you never know, your question might actually be the inspiration for my next video!
P.S. No question is too silly or basic – if you’re wondering about something, then chances are, many others are too, so you’ll also be helping them!
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:max_bytes(150000):strip_icc()/office-space-2-2000-3a0f0ecbb78d447d9375d609fd67e354.jpg "Boost Your Solo Biz Productivity Today! + Name That Movie! 11")
