Email Marketing for solo biz owners

Size doesn’t matter, it’s what you do with it!

What am I talking about? 🤔

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Your email subscriber list, of course!

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I see a lot of email marketers get caught up in a never-ending chase for more and more subscribers, whilst failing to generate any real value from the subscribers they already have.

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Let me give you an example:

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A few months ago, I had a chat with a prospect (I won’t name her) – let’s call her Alexa (not her real name).

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Alexa booked a call with me, with a view to me helping her “grow her email list“.

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We met and chatted for just over 30 minutes – she’s lovely, great at what she does, and is extremely driven to take her business to the next level using email marketing (great idea, btw!).

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During our chat, I asked her what her main objective was for her email marketing, she explained that she wanted to grow to 10,000+ subscribers – she’d seen others in her niche do similar so knew it was possible.

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But therein lay Alexa’s problem…

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When I began to dig a little deeper into her current revenue model, it turned out that she was not actually generating any real revenue from her existing email list (approx. 2.3k subscribers, at that time).

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So, I asked her… “Do you believe that by growing from 2.3k to 10k+ subs, you’ll be able to generate the revenue you’re looking for?“.

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There was a silent pause. 🫤

She hadn’t stopped to consider her actual problem – generating income!

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The 2.3k subscribers she had then were bringing in almost zero revenue – but that was down to Alexa not implementing proper email marketing strategies, even after doing the hard work of attracting people to her list!

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So, the most critical component of every successful email marketing system is how to monetise it – not how to grow it!

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What would you rather have – 1k subs making $5k/m, or 10k subs bringing in $0k?

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Yeah, me too. 😊

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P.S. Since that first call, ‘Alexa’ has become one of my valued 1-2-1 clients. The first thing we focused on was monetising her existing list.

Kit Feature

Are you collecting testimonials from your customers?

If you’re a premium Kit customer (i.e. you have a paid plan), then you have access to a suite of apps via their Apps store (under the ‘Automate’ menu).

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One app in there you can use for free is called ‘Senja‘.

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It allows you to collect testimonials from subscribers that you can subsequently use in your marketing content, via emails, website, and socials.

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I use this to automatically request a testimonial by inserting it into an email in relevant sequences – that way, I never forget to ask for them.

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You can get started with their free plan, which allows up to 15 testimonials – and then if you like, you can upgrade to the premium plan once your limit has been reached.

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The app can be found inside Kit, however, if you want more info, you can check out their website using the button below;

Tech you might find helpful

Startboard.so

Do you consider yourself an organised person?

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Or more of a fly-by-the-seat-of-your-pants-see-where-the-wind-blows-me type person?

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I’m the former, my wife the latter (it’s okay, she’d agree with me!).

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Especially when I’m working – I need to know where everything is and have it easily accessible. That’s why my radar for helpful little apps is always on receive mode – constantly looking for opportunities to improve the way I work.

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This little free app, ‘Startboard‘, is one such find.

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Essentially, it’s a way of bookmarking web URLs that you regularly visit, making it super simple to click on whichever link you’re looking for.

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It also supports ‘boards’, in other words, a way to group related links; e.g. ‘Work’, ‘Personal’, ‘Socials’, ‘Banking’ etc.

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If it sounds like something you’d find useful, get your free account using the button below – it’s literally free – nada, zilch.

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There’s a helpful video tutorial on that page so you’ll see all of the features included in the app.

Think you’re too old to be a solo biz owner?

Here’s a finger-licking bit of inspiration for you!

🍗 It’s Never Too Late: The Story of Colonel Sanders

By the time Harland Sanders was in his 60s, he’d worked his way through many jobs… farmhand, soldier, streetcar conductor, lawyer, and filling station owner.

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But what finally stuck? Fried chicken.

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At his small roadside service station in Corbin, Kentucky, he started cooking meals for travellers – and people couldn’t get enough.

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He perfected a fast-cooking pressure-frying technique and crafted his now-legendary blend of 11 herbs and spices.

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But at 65, the new highway rerouted traffic away from his restaurant. His business collapsed. Most people would have retired. Not Sanders – he got on the road.

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With nothing but a dream and his recipe, he drove across the U.S. pitching it to restaurant owners. Slept in his car. Got told “no” over 1,000 times.

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Then someone said “yes“. Then another.

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By age 73, he had over 600 KFC franchises and had sold the business for $2 million (that’s about $20m in today’s money). KFC is now in 150+ countries.

💡The takeaway (no pun intended!)

You’re never too old and it’s never too late.
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Reinvention doesn’t have an age limit. If your dream takes 5 years to create, the world doesn’t care which 5 years of your life you choose!

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So if you’ve been letting your age stop you from building your dream – keep going.

💙 Ask me your questions

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Hit the button below and ask me anything – I’ll be sure to reply, and you never know, your question could well be the inspiration for my next blog or video!

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P.S. No question is too silly or basic!