Improve your email marketing…

The First 48 Hours Rule

The first 48 hours after someone joins your email list is your golden window.

Why?

• Because right now, they remember signing up.
• They saw something of value that convinced them to subscribe
• They’re curious about what else you have for them.
• They’re paying attention.

After that, inbox noise creeps in, and your email might start competing with everything else that’s going on.

How to make the most of It

Your job in those first two days isn’t to sell.

It’s to connect.

Here’s a simple 3-step plan:

Step 1 of 3:​
Send a personal, “welcome” email.

Make it feel like a real human is talking to them.

Example:
​“Glad you’re here – I’d love to know what your biggest challenge is right now with [topic]. Just hit reply and tell me in one sentence.”

This is a low barrier to jump, asking for a single-sentence reply.

I also use Kit’s ‘poll‘ feature to make it even simpler for people to use a single-click to share their thoughts with me (see example below);

Step 2 of 3:​
Give them a quick win​
Share something they can use immediately. A one-page checklist, a simple tip, or a short video. This builds trust fast.

Step 3 of 3:​
Set the expectation​
Tell them what kind of emails you’ll send and how often. This keeps them looking out for you.

Using this simple 3-step process will significantly increase the likelihood of your subscribers sticking around, and becoming engaged with your content.

Introducing a Kit feature…

Save Hours by Building a Reusable Email Snippets Library

If you send emails regularly, you’ve probably typed the same thing more times than you want to admit…

• Your sign-off.
• Your social media links.
• That little block explaining your paid offer.

But, you don’t need to keep typing it. You don’t even need to keep copy-pasting it.

Kit has a clever feature called Snippets, and once you set them up, you’ll wonder how you ever worked without them.

What’s a Snippet?

A Snippet is like a reusable building block. You create it once, give it a name, and then drop it into any email you write in Kit – without retyping a single word.

(If you’ve ever used ‘TextExpander’ (or similar app), you’ll know that you can type a few letters and boom!… a full sentence, or even a paragraph appears – that’s kinda how snippets work, but even better because you can include images, videos, links, etc.)

How to create a ‘Snippet’ in Kit

1. Go to Snippets (you’ll find this under “Send” in your Kit menu).
2. Click ‘New snippet’ and give it a name – something memorable, like Social Links or PS Block.
3. Add your content – this could be:
   • A standard sign-off (Cheers, John + a photo – see image below)
   • A PS section (P.S. Want to join The Hub? Click here…)
   • Your offer block with pricing and benefits
   • Your social links (with icons or emojis if that’s your style)
4. Save it – and you’re done.

How to use Snippets from your library

When you’re writing an email, click the little ‘+’ icon or just type a forward slash ‘/’ and start typing the word ‘snippet’; when it appears, click on it and a form will pop up with all your snippets to choose from.

Click the one you want, and it drops straight into your email.

👇 Below, is a simple example of a snippet I have in my account, an email sign-off that I use in some of my email templates;

Tech you might find helpful…

Loom: Send a Video Explainer

Ever typed out a long reply to a client… and then realised it would’ve been so much faster to just show them?

That’s where Loom comes in.

It’s a free tool that lets you record your screen, your face, or both – then share the video with a single link.

Why It works well for solos

• It’s faster – A 2-minute video can replace a 20-minute email.
• It’s personal – They see your face, hear your voice, and feel like you’re talking to them, not just at them.
• It’s clear – You can point, click, and demonstrate exactly what you mean.

How to use Loom in 3 steps

1. Hit Record​
   Open Loom, choose screen + camera (or just one), and hit the record button.
2. Share Your Point​
   Talk them through the answer, show them the process, or give feedback directly on their work.
3. Send the Link​
   When you stop recording, Loom instantly gives you a shareable link. No file attachments. No uploads. Just send the link.

The free plan allows 25 videos, each with a max. time of 5 minutes.

If you want unlimited, the paid plans start at $15/m. (I’m not affiliated with Loom, I just find it a useful tool if I want to record a quick screen recording for my customers).

To get a free account, click the button below.

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