Category Content Marketing

Articles explaining how to leverage content to attract attention, collect leads, and raise your profile online.

The 4 core components of my small business and how they generate my income.

The 4 core components of my small business and how they generate my income.
The 4 core components of my small business and how they generate my income. #1 Attention Engine In today's online world, 'attention' is the most valuable of currencies. If you're not able to capture the attention of your ideal targets among the passing traffic, you'll struggle. The two places small business owners most commonly seek attention are on social platforms and their websites - and in that regard, I'm no different. LinkedIn and my website I'm active on just one social platform and...
Read MoreThe 4 core components of my small business and how they generate my income.

The 3 tools I use to accelerate my content-creation process in ConvertKit.

The 3 tools I use to accelerate my content-creation process in ConvertKit.
Making the most of your 'keyboard' time. I'm certainly not the fastest or most accurate when it comes to typing on a keyboard (even though I've been doing it every day for the last 30+ years!), so I'm always looking for ways to improve my output and my accuracy. In this article, I'll share with you the three ways in which I optimise how I type, whilst also reducing my rate of typos. #1 - The 'text replacement' feature on my MacBook One of the features within the 'Accessibility' menu is 'text...
Read MoreThe 3 tools I use to accelerate my content-creation process in ConvertKit.