Using Topics of Interest in ConvertKit.
What do you talk about in your content?
Whatever it is you share with your email subscribers can be categorised into a meaningful 'topic' (or topics, if you talk about more than one thing).
Read MoreHow to set up ‘Topics of Interest’ for your subscribers in ConvertKit.What are exit-intent opt-in forms in ConvertKit?
You've undoubtedly seen them, the little pop-up forms that appear if you decide to navigate away from a website that you visit - the browser detects that you intend to exit (hence the name) by you moving the mouse cursor outside of the main browser window frame.
I should state something before I get into the details - I personally do NOT like visiting a website and you get bombarded with pop-up and/or slide-in forms, I find them annoying, especially the ones...
Read MoreHow to create an exit-intent opt-in form using ConvertKit.What is ConvertKit's 'Recommendations'? It's a feature that allows you to grow your email list by receiving recommendations from other ConvertKit users.
If they view your profile and think what you produce would be of value to their audience, then they'll recommend you. Likewise, you can help others grow their lists by recommending others to your subscribers - it's a give-and-get system that can work well in bringing more value to everyone,...
Read MoreHow I keep my email list clean when using Convertkit’s ‘Recommendations’You could be putting yourself at a disadvantage In today's competitive business landscape, it feels like every penny spent needs to be justified and each one earned, preserved.
Times are tough and with the current economic conditions not showing any signs of recovery, we need to be maximising our opportunities to generate income. That's why I'm such an advocate of freelancers using content marketing and email marketing in their businesses to...
Read MoreWhy every freelancer must be using email marketing to thrive in today’s marketplace!What are opt-in policies and why do they matter?
In simple terms, an opt-in policy is the rules we set out when someone wishes to subscribe to our email list. In your email marketing platform (e.g. ConvertKit) there are built-in capabilities to cater for both a 'single' opt-in policy, and a 'double' opt-in policy.
Which you choose to employ*, is down to you.
*I should state here that the decision to elect a single or double opt-in is NOT at an account level in your email marketing system, but...
Read MoreShould you use a ‘single’ or a ‘double’ opt-in policy with your email?Designing and delivering a digital course If you decide that you want to design and create a new digital course, the first thought you may have is - "Where can I host it and make it available to buyers?".
My recommendation, and what I do in my business, is use a platform (or tool) that makes life easy for me (to design, create, and deliver), but more importantly, what provides a great consumer experience for my clients who buy it.
For me, most of my gated content is hosted by a WordPress...
Read MoreHere’s the system I use to design and build digital courses in ConvertKit…Using ConvertKit as your email marketing platform, in conjunction with a WordPress website, is a potent combination that delivers so many opportunities for you.
Did you know that the WordPress plugin developed by the team over at ConvertKit lets you do the following;
Automatically create a website blog post from a broadcast email you created inside ConvertKit.
Create gated content on your website (member-only).
Display variable content, depending on a subscriber's preferences.
Automatically...
Read MoreHow to install and use ConvertKit’s WordPress plugin.If you're a freelancer and not using email marketing to drive sales, you're putting yourself at a disadvantage. It's like running a marathon wearing just one shoe - you might get there eventually, but way more slowly and painfully than is necessary! In this article, I'm going to share 10 reasons why you need to embrace the most lucrative and cost-effective digital marketing channel available to you. #1: Have a one-to-one relationship with your subscribers When broadcasting through social...
Read More10 reasons why every freelancer should be using email marketing to drive sales.How to collect your first email subscribers with ConvertKit In this article, I'm going to show you how easy it is to create the assets you need to gain your first subscribers, using ConvertKit as your email marketing platform.
ConvertKit is the platform I use in my business for email marketing and the one I recommend to other freelancers looking to create an income from proven email strategies. What is ConvertKit? ConvertKit is what's commonly referred to a an "email marketing platform"...
Read MoreHow to collect your first email subscribers with ConvertKit.In this article, I'll show you how to progress subscribers who have been stuck in an automation and marked as being 'on-hold'.
If you've already created your first visual automations in ConvertKit, then you may well have...
Read MoreHow to fix ‘on-hold’ subscribers in a ConvertKit automation.How I create my landing pages, using ConvertKit
Just in case you're not familiar with the term 'landing page', essentially, it's just a web page that's normally hosted by a platform other than your website, e.g. ConvertKit.
For most of my needs, I use WordPress, but I also use ConvertKit 'Landing Pages'. Normally, I embed a ConvertKit opt-in form on my WordPress web page and it just appears as another website page. The example below has an embedded form and a button where subscribers can get...
Read MoreHow I create my landing pages, using ConvertKit.How I use ConvertKit's WordPress plugin with my website If you use (or you're thinking about using) ConvertKit as your preferred email marketing platform and you have (or plan to have) a WordPress website, then this one is for you.
As an aside, if you have a WordPress website that someone else manages on your behalf, then this article is still relevant as you can share the functionality with them and get them to install it for you. ConvertKit's WordPress plugin The ConvertKit WordPress plugin...
Read MoreHow I use ConvertKit’s WordPress plugin with my website.
